I'm a creative producer and brand storyteller with a diverse background spanning photography, videography, fashion, beauty, and tech.
I began my career interning under the esteemed photographer and filmmaker, Steven Klein, and in the photo department at V Magazine / VMAN. After moving to New York City full-time in 2015, I worked as a fashion styling and set design producer at CLM agency.
Naturally drawn to photography and magazines, I moved to Condé Nast where I worked as a photo editor at W Magazine producing the cover stories, beauty stories, and well fashion stories. My curiosity for video content led me to FORD Models, where I established an in-house creative studio, working on multimedia projects with prestigious brands such as Vogue and La Prairie, and revamping the agency's social content strategy.
Afterwards, I returned to W Magazine to oversee their multi-platform content, including video and new mediums such as a podcast and Instagram face filter. With the pandemic, I explored careers outside of fashion magazines first with a role in social media advertising at Smartly.io and then a role in creative strategy at Feather, before ultimately landing at Apple News+ where I now work with publishers such as Condé Nast, Hearst, and Dotdash Meredith to enhance their content on the platform and create a more engaging experience for News+ readers.
I also produce the podcast What's Contemporary Now? with host Christopher Michael.
Manage global projects for the content design team, working with major media companies including Condé Nast, Hearst, Meredith, Bauer, Dow Jones, and Vox, to create custom editorial work.
Cross-functionally managed creative projects on a global scale for Smartly's creative studio, developing data-driven, thumb-stopping, multi-channel paid creatives for some of the most admired and recognizable brands in the world including Uber, Spotify, and Casper. I spearheaded the creation and implementation of new processes and efficiencies for scaling with new and existing enterprise clients.
I cross-functionally developed and oversaw multi-channel video and audio content across fashion, beauty, music, and lifestyle verticals to engage and build our existing audience, drive brand awareness, and unlock new revenue. I managed projects from conception to launch while strategizing every touchpoint along the way, making sure projects were held to a high creative standard and delivered on time and within budget. I spearheaded the launch of a TikTok channel with 245k+ followers, an Instagram filter with 3.6M+ impressions, a podcast sponsored by CHANEL with 120K+ listens, and multiple new franchises for YouTube, Instagram, and TikTok.