Launched W Magazine's first podcast, sponsored by CHANEL, with over 110K listens
Standardized script across episodes while remaining highly personal. "Five Things" that have made the guest who they are: a person, a place, an object, one positive event, and one negative event.
Record episodes in hotel rooms during press junkets and award shows allowing multiple guests in one session, maximizing budget
Aligned with Apple Podcasts and Spotify to feature the podcasts and episodes during launch.
Partnered with Anchor to host the podcast enabling easy listening across maximum channels including Apple Podcasts, Spotify, Google Podcasts, etc.
Wide press outreach leading to unique PR headlines: