Five Things With Lynn Hirschberg

Launched W Magazine's first podcast, sponsored by CHANEL, with over 110K listens


Idea/Strategy

  • Standardized script across episodes while remaining highly personal. "Five Things" that have made the guest who they are: a person, a place, an object, one positive event, and one negative event.


Production

  • Record episodes in hotel rooms during press junkets and award shows allowing multiple guests in one session, maximizing budget


Amplification: