I began my career interning at V Magazine and Steven Klein Studio, while earning dual bachelor's degrees in visual media and psychology from Duke University in North Carolina.

 

After graduation, I moved to New York City to work as a producer at CLM agency, managing creative projects for the agency's fashion stylists and set/experiential designers.

 

Production led me to Condé Nast and W Magazine where, as a creative producer, I oversaw the production of all cover stories, celebrity portfolios, well fashion stories, and beauty stories.

 

Following an interest in digital media, I transitioned to FORD Models as the Head of Creative Content and Strategy. At FORD models, I curated all of the agency's social platforms and established a full-service creative agency that produced, captured, and edited content for brands and editorial outlets including collaborations with American Vogue, British Vogue, Burberry, La Prairie, and Barneys NY. 

 

Most recently as the Content Production Director at W Magazine, I developed strategic 360˚ content for W’s website, social channels, and digital platforms including launching a TikTok channel with 180k followers, an Instagram filter with 3.6M impressions, a podcast sponsored by CHANEL with 110k listens, and several new YouTube and Instagram series.

Email: shayan (at) shayanasadi.com

Phone: 917 932 5602

Represented by We New World